Our country is currently in residents' consumption upgrades and informationization, industrialization, urbanization and agricultural modernization stage of accelerating the development of fusion, it can be said that information consumption in our country, is in start level, has the good foundation and great potential of development. Content and diversity of information flow, terminal, early growth is still in the outbreak, this form of consumption short-term won't appear the risk of oversupply, as the foundation of network infrastructure also won't appear the so-called excess capacity in the short term.
According to the survey, in 2012, the intelligent terminal penetration rate of 16% in our country, and is about 45% in the developed countries, the gap between the signal information consumption in China still have a lot of room to grow. Along with the informationization, urbanization, including the advancement of cities, wisdom, peace iot terminals, intelligent terminals are widely used in city management, including financial, education, and related fields such as transportation, information consumption enormous room for growth.
Recently, the state council issued the several opinions of the state council on promoting the information consumption to expand domestic demand "(hereinafter referred to as" opinions "), and guide the rapid growth of scale of information consumption. Opinion clearly put forward
Scale of information consumption by 2015, more than 2015 yuan, the average annual growth of more than 20%, drive the industry new output more than 1.2 trillion yuan, which is based on a new type of information the Internet consumption scale up to 2.4 trillion yuan, the average annual growth of more than 30%. Based on the information such as e-commerce, cloud computing platform of consumption growing rapidly, e-commerce transactions more than $18 trillion in online retail turnover reached 3 trillion yuan.
To satisfy the needs of the economic and social development of broadband, integration, security, built in the next generation of preliminary information infrastructure, urban households ability of broadband access to basic at 20 million Mbps (megabits per second), part of the city of 100 Mbps, rural families can't afford broadband access to reach 4 Mbps, administrative villages pass broadband rate to reach 95%. Wisdom has made rapid progress of city construction.
"Opinions" from seven aspects to promote the information consumption to expand domestic demand made a guide, from the national policy and information infrastructure construction level specific deployment to promote wisdom city, Internet of things, cloud computing, intelligent security, intelligent transportation, the development of the intelligent household and so on, these niche investment opportunities will emerge. And security industry this year constantly emerging of cloud computing, big data, such as mobile phone monitoring concept also is good information in the "opinions". Especially in intelligent security, intelligent transportation, intelligent household and application field of security industry closely, but also pointed out the direction of future development to the industry. Strengthening of the construction of the basic network, to give priority to in order to provide video monitoring service of security industry is significantly positive, especially build ? safe city
"Opinion" in depth of the security industry related content as follows: one is to promote years 4 g licences, advancing a triple play, during the year to the national promotion; Second, we must speed up the implementation of the "information huimin" project. Residents health card to popularize and apply and promote financial IC card applications in the field of public services, the city to carry out the wisdom of conditional construction of pilot demonstration city; Third, we need to enriching the content of information products and information consumption. Encourage intelligent terminal product development and supply through innovation to guide consumption, promote the beidou navigation service model and product innovation; Four is broadening the e-commerce development space and improve the intelligent logistics infrastructure.
This article will focus on the above four subdivision industry emphasizes materiality benefit for security companies change policy.
Advancing a triple play 4 g for video surveillance transmission change
"Opinions" put forward, advancing a triple play, speed up the telecom and two-way radio, film and television business, based on the pilot gradually in the second half of 2013 to the national promotion. Encourage the development of interactive network television (IPTV), mobile television, cable television network broadband service integration business, drive the coordinated development of industry chain upstream and downstream enterprises, improving the three nets fusion technology innovation system.
The current security industry is in from analog to digital, from an isolated system to network of large integrated system heavily conversion stage, triple play will no doubt greatly speed up the process. Triple play will provide more convenient and low cost network carrier, this will speed up the security network, hd webcam will occupy the market in the form of a tougher. Prediction in the three nets blend of propulsion, three or five years in the future, even one or two years, with improvements in basic network transmission capacity, bandwidth problem will no longer is one of the problem in IP monitoring carried out.
Triple play will greatly promote the development of digital and network security products, so as to further promote the development of IP hd monitor. Triple play make full use of the operators and the basis of radio, film and television network infrastructure construction, make the IP network is everywhere, and with the aid of the network environment of hd IP camera will be "like a duck to water," believe with triple play gradually implement, IP hd monitor is going to change the previous "failed to sell" awkward situation.
Triple play application in security industry chain, mobile monitoring, baby online, the doorbell monitoring, intrusion detection, cell phone control household appliances, and other Internet business based on radio and television networks can be implemented in the telecommunication network and can be realized through the telecom network household intelligent real-time management and control.
According to the current market trends, "triple play" brings the chance of security industry mainly in the aspect of security operations and network services market, according to relevant experts, security products which can docking triple play is not to take up broadband, more time is to make use of the network port. Triple play of security industry must also challenges as hd process is an opportunity.
Triple play the biggest impact for the security industry may be in security operations. Because most security products are presented to the user in the form of the system, its installation and after-sales service all need professional personnel, for now, customers enjoy the service, still confined to the system equipment maintenance and warranty. Triple play, along with the development of the operating platform, there will be more security products will face the fate of the mobile phone is unified by the operators to buy the product to the customer installation, the product is free, but you can through the network service operators to ensure sustainable profitability. Security service operation mode, which is different from traditional structures, according to industry based on security products customer platform for the sound, video, video, industry information, industry management as a .
In addition to the change of the way they operate, as well as some changes in the product. For example with chau electronics released the first domestic support three nets fusion in the 3 g video Internet phone. The phone through its unique digital video middleware technology, through the mobile Internet, network, promote the business integration between different network business, 3 g video phones more features. Implements some basic network business integration function, can interact with digital TV set-top boxes, mobile phone, mobile phone photos uploaded to the wireless television remote control TV broadcasting network business integration function, but also with family, the company's security monitoring system to achieve seamless connectivity, mobile phone remote security monitoring.
In a word, "triple play" will greatly broaden the scope of security products and services, at the same time also can reduce the cost of security products and services. Benefit enterprise: with chau electronics, Dr Peng, etc.
At the same time, the "opinions" clear, push to 2013 years for the fourth generation mobile communication (4 g). Accelerate the leading a new generation of mobile communication technology in China time-division duplex mobile long-term evolution (TD - LTE) network construction and industrial development;
This is the first time put forward to promote the level of the state council within 4 g licences, also once again to carry out the strategy of broadband in China, is not only out of respect for the national economic development of the country, also necessary to pull the information consumption in our country. It is reported, as active promoter of 4 g, China mobile has been based on 4 g
The personage inside course of study thinks, the 3 g network in hd monitoring has its own limitations, but the 4 g network is very good to solve the above problem. Pilot run, according to the current 4 g network speed is 10 times of 3 g networks, the download speed of up to 100 m, the upload speed of 20 m, while 720 p high-definition monitor to the bandwidth of the basic every road between 2 m to 4 m, this is very good high-definition monitor of wireless bandwidth needs.
4 g era is coming, the network will be upgraded, based on the second and third generation of network transmission equipment will gradually lose the market. Under the impact of the wave of 4 g in the future, the security industry transform and upgrade the old products will be inevitable, guards against the product with the continuous development of communication technology, and continuously upgrade to meet the market demand.
From the point of security industry environment, network monitoring is the development of the industry trend. But network monitoring the actual market share is still quite low. At the same time, the current domestic monitoring hd trend is more obvious, many well-known monitor manufacturers have launched hd 700 lines of video camera, some companies have even begun to in the industry take the lead in put out millions of pixels in the camera. The extensive application of high-definition monitor front-end to the back-end, transmission pressure will become heavier, and the arrival of the 4 g network will bring the Gospel to vendors. Benefit enterprise: zte network such as contractors and give priority to with mobile monitoring of a part of the unlisted companies.
The arrival of the 4 g network is applied to the advantages of the mobile wireless transmission mobile monitoring field, at the same time for the development of video surveillance meeting brings about better network environment. If the 4 g network in the domestic universal access, \"to force\" of its wireless information transmission speed will likely drive the stride development of the mobile monitoring industry. 4 g technology will inject new vitality for the security industry, bring new changes and new market security industry.
Wisdom city construction of pilot, security benefit more fields
"Opinion" is put forward and speed up the wisdom urban construction. In conditional construction of pilot demonstration cities to develop wisdom. Each pilot city to market-oriented incentives for investment and financing, the information system outsourcing services, such as socialization of information resources development and utilization policy. Support of public facilities in intelligent upgrade, speed up the implementation of the smart grid, smart transportation, such as water, land, wisdom logistics engineering. Encourage all kinds of market main body participation wisdom urban construction. Inside the line of local government bonds issued in the state council for approval, by the people's governments of provinces, autonomous regions and municipalities directly under the central government as a whole to consider to arrange some money for wisdom urban construction. Encourage qualified enterprises to issue to raise funds for corporate wisdom urban construction.
In recent years, under the data support of intelligent city, across the country and the peace of the urban construction is developing rapidly, more and more cities and users are feeling the benefits of the project. It is known that most provincial safe city project construction enterprises on the market is zte, altogether has built more than 200 cities safe monitoring project application. These projects in jilin, liaoning, chongqing, and other provinces and cities in the service of the relevant departments. In addition, on behalf of the company and the security industry chain hikvision, dahua shares, Britain fly extension, to treasure, etc. Wisdom in the second half of the city into the pilot phase, long-term growth and security devices as a safe city and wisdom is the core of urban management won't change, in addition to equipment manufacturers, security systems integrators will also benefit. Preferred shares is too new, tai chi, and emerging security integration vendors are worthy of attention.
In city construction, wisdom, video surveillance, access control, anti-theft alarm, building intercom, electronic patrolling, public broadcasting equipment will be widespread application. Areas such as intelligent building, intelligent transportation, smart home will use a variety of security products, become a security "main business" of the enterprise.
Rising in recent years, the hot spot in the intelligent transportation construction but also with the increase of investment across urban rail transit construction, the intelligence, Yi Hua record, as real smart intelligent transportation aspects, such as system integrators.
In addition, the "opinions" put forward vigorously promote financial integrated circuit card (IC card) in more than one card application in the field of public service. To establish the public information platform, to promote education, health care quality resource sharing: this part is the development direction of national construction, namely, benefiting the people and the contribution of resources, which is one of the subject of the wisdom urban construction. The IC vendors, technology providers play an important role here, including the system design, platform building, operations, software and hardware, etc., related IT poured, broad market space. Jiang shares, dahua shares, such as intelligence, real intelligence in the field of intelligent transportation, and intelligent medical business with deep reserves will benefit.
Encourage the intelligent terminal products innovation APP security application vendors in spring
In recent years, new technologies, new products, new information network services emerge in endlessly, with speed up the development of a new generation of information technology industry, intelligent terminals, mobile Internet and other new products and services will continue to maintain strong growth, promote the information consumption become a new consumption hotspot.
"Opinion" is put forward, and encourage the development of intelligent terminal product innovation. For the mobile Internet, cloud computing, big data, such as hot spots, speed up the industrialization of the implementation of intelligent terminal project, support the development of intelligent terminal products such as mobile phone, smart TV, promote the development of terminal and service integration. Encourage the whole enterprise collaboration with chips, devices, software enterprise, research and development of all kinds of new information for consumer electronics. Enhance the level of software support services. Strengthen intelligent terminals, intelligent voice, information security and other key software application development, speed up the security trusted key application system promotion. Adapt to the need of the enterprise informatization, the breakthrough core business information system, the key technology of large application system, development of embedded software and application software based on open standards.
目前,智能终端安防应用主要是智能家居、视频监控、门禁通道控制等,用户集中在中小型企业主以及家庭用户,借助智能终端实时浏览家庭或商铺终端摄像机图像,还可实现远程控制、存储录像、抓拍图像等,方便快捷的掌握所关注区域的动态,以便及时做出反应。据业内人士分析,未来还有可能覆盖到更多行业或用户,尤其随着移动互联网技术的不断发展,智能终端安防应用前景将十分乐观。
那么如何才能在智能终端安防应用市场分得“一杯羹”?在庞大的智能终端安防应用市场中,安防厂商要提供什么样的产品或服务才能得到用户的认可?换句话说,哪些安防厂商最能从中获益?
就智能终端安防应用而言,产业链由硬件生产商、软件提供商、运营商、平台提供商等构成。安防企业应在产业链中紧密合作、优势互补,形成了利益共享、风险共担的链条关系。
尤其随着人们的安防意识和安防监控需求也逐步提升,再加上近年安防网络化进程加速,智能终端安防应用也渐渐走进人们日常生活当中,现已慢慢渗透到各行各业当中,随之也成为各大安防厂商、运营商、平台提供商等竞相瓜分的“蛋糕”。
据了解,某些安防厂商现针对住户和工程人员推出尺寸小巧、外观时尚大方、界面设计独特的智能终端产品,有效集成可视对讲、家电控制、安防报警等功能于同一个软件内。还有个别安防厂商推出了集合读卡器和控制器功能的智能访问终端,采用先进的LCD触摸屏、完全集成的网络电话对讲系统等。
比如泰科专门开发供企业级管理人员使用的移动安防管理软件,只需在移动设备上触动指尖,就可随时随地实时管理20多个安防任务,包括管理/关键卡片、锁定/解锁门禁、请求报告等。部分安防厂商推出了停车类APP应用软件,给客户提供停车场资讯的多元化、智能化的手机查询方式和手段,如杭州立方等。
如中兴力维已针对行业用户推出一系列基于智能终端的安防软件,功能主要包括移动视频监控和移动视频采集,可以支持运营级移动视频监控,如联通、移动、电信,以及建筑工地移动视频监控等;而移动视频采集主要支持IOS、安卓两大系统的手机及iPad,借助其智能终端能可以进行数字城管移动执法、移动保险定损等。
视频监控管理平台是近年来热门的话题,随着移动互联网的快速发展,基于智能手机系统的APP应用成为行业的新宠。已经由视频扩展到报警以及门禁系统,而位置服务更是商家必争之地。
随着APP市场的成熟,也有部分安防企业将基于智能手机的应用上传到如APPstore、安卓市场等APP应用平台,供广大用户下载使用。在这种发展模式中,安防厂商担当主角。智能终端软件仅仅是辅助软件,其实现盈利主要是通过销售硬件产品或者视频租赁的方式实现。对APP安防应用软件植入广告联盟的广告代码,以广告联盟的点击率获取利润,然后再从广告联盟分成的方式也在探索之中。提供停车类APP应用的安防厂商会另谋利润增长点,与一些停车场进行深度合作,根据停车位的情况,可以实现停车位诱导并实现停车费的弹性管理等,有效提升停车场的使用效率。停车场运营管理模式在新加坡有较好的应用,但是在国内才起步,在部分发达地区已经出现专业的停车场管理公司运营。
此外《意见》还提出,拓展新兴信息服务业态。积极推动云计算服务商业化运营,支持云计算服务创新和商业模式创新。面向重点行业和重点民生领域,开展物联网重大应用示范,提升物联网公共服务能力。推进北斗导航服务模式和产品创新,在重点区域和交通、减灾、电信、能源、金融等重点领域开展示范应用,逐步推进北斗导航和授时的规模化应用。大力发展地理信息产业,拓宽地理信息服务市场。
在安防系统中,位置服务占据重要的角色,随着我国北斗应用的不断成熟,也必然带动新一轮位置服务的发展,从而促进安防行业的应用发展。在国外,位置服务已经具备成熟的运营模式:停车场运营、车辆管理、老人看护等方面都有企业参与运营,为安防行业的延伸提供了广阔的市场空间。
随着人们的安防意识和安防监控需求逐步提升,再加上近年安防网络化进程加速,智能终端安防应用也渐渐走进人们日常生活当中,现已慢慢渗透到各行各业当中,随之也成为各大安防厂商、运营商、平台提供商等嘴边的肥肉。
结束语
以上罗列,仅为缩影。《意见》的提出,不仅利好安防行业多个应用,更为安防企业指明了新的发展方向。视频监控平台将向云计算升级,显示终端也不再局限于传统的监视器,而应用不限于安全防范。信息消费概念的提出也为安防运营服务提出了新的方向:如何根据现有掌握的信息找准新的用户群体,满足客户的信息消费需求。无疑《意见》的提出,为安防同质化竞争提供了个性化竞争的方向!